Designing car logos

Designing car logos

Car logos

What goes Into the designing car logos?

A lot of time and money is put into the designing car logos, with the most successful of those designs making the logo more recognizable than the cars that the company makes.
There are all types of images and symbols that are used in the design, with many of those incorporating items such as animals, a reference to the city where the car was first conceived, a favorite animal of the company founder and oftentimes symbols that represent the industry that the company was involved in before they entered into the world of automobiles.

A successful car logos, or any company logo for that matter, will stand the test of time, and be a symbol that breaks through the language barrier, making the company brand instantly recognizable anywhere in the world.
When it comes to design for cars, the most common of the logs can be broken down into 4 different styles.

The first of those styles is simply using the company name as the logo, with the most famous usage of this style being the logo employed by Ford. It may seem as though the company has put little thought into their branding, but the truth is that many of them will have labored over the font used in their name, as it will not only have to have a sense of some style, but somehow be different enough to stick in the head of car buyers.

Another common method used in car logos design is the use of symbols or patterns as the integral part of the design. The common thread that runs through all of those styles is that they are very simple shapes which can easily be remembered and reproduced by potential car buyers. Think of the Chevrolet logo, a pattern that was allegedly taken for a wallpaper pattern, and you will have an idea of what I mean by the use of a simple, yet effective logo.

The third type of car logos that is commonly used is the first initial of the car company, although the design is very rarely a straightforward use of the letter, and is usually a stylized type of design that is used to represent more than just a simple initial. The perfect example of this the logo for Mazda which goes way beyond a simple “M”, and is instead designed to look as much like a set of giant wings in flight as much as the single initial.

The final type of design that is regularly seen is one that incorporates images, each of which, when done correctly, becomes an iconic symbol that is easily identified with the company that uses it. The best examples of this style are the prancing black stallion of Ferrari, and the gold, charging bull used by Lamborghini.

We all takes logos for granted, but the truth is that without the use of recognizable car logos, almost all of us would be completely unable to distinguish one car from another.

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