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GM Holden Ltd. was founded in 1856 as a saddler business based in Port Melbourne, Victoria. This Australian company shifted in the automotive field in 1908 to supply the demands of its customers. It was soon bought in 1931 by General Motors, a large U.S. motor company and had taken charge of the operations up to the present.

Holden logo was evolved in times like other existing car logos in the market. It shows a solid illustration of a roaring lion maneuvering a wheel. It was in its name whom the quality of a lion was shown, being a king and fearless animal. These qualities are also similar to other car logos in the automobile world. Holden cars are looked as a king of the road. Although a small division of GM, the Holden logo never fails to compete with other big-time car logos.

The company was considered as a center of operations in Australasia. It has an operations plant that produces 42 models of cars from four vehicle body types for both domestic and export customers. Among these cars, models are Commodore range sedans, Sport wagon and Ute with Caprice long-wheel base luxury vehicles for Australian production. They also make high engineered Chevrolet, Nissan, Suzuki, Toyota, and Vauxhall Motors models in sharing arrangements, Opel and Isuzu-source models.

Holden is considered as one of the global design centers by GM.

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