GM Holden Ltd. is an Australian automaker based in Port Melbourne, Victoria. It was founded in 1856 as a saddler business and shifted in 1908 in the automotive field. General Motors, a U.S. motor company bought it in 1931 and became an in charge of operations in Australasia from then on.
Holden logo is unique like other car logos in the market. A solid illustration of a roaring lion holding maneuvering a wheel can be seen in a Holden logo. It shows one of the qualities of the lion being the kind of land and fearless. Holden logo implies this with their cars as being the king of the road, which is also a message of other car logos. Although it is a division of GM, the Holden logo never fails to create a name of its own and is not defeated by other popular car logos in the field of automotive.
Holden Company held a partial ownership of GM Daewoo in South Korea from 2002 to 2009. Presently, its Holden Vehicle Operations plant produces 42 models from four vehicle body types for domestic and export market. The Commodore range of sedans, Sportwagon and Ute together with Caprice long-wheel base luxury vehicles are known in Australia. Highly engineered Chevrolet, Nissan, Suzuki, Toyota, and Vauxhall Motors models in sharing arrangements, Opel and Isuzu-source models were currently sold by the company. It includes press plant and metal and body operation, body hardware facility, plastics operation, and vehicle assembly.
It is considered as one of the nine global design centers by GM. It is the center of expertise for large and rear-wheel drive vehicles and power train engineering center. It also has expertise in R&D and other customer programs for engines.
The company’s export failure in 1950’s has led the company to look for more international markets to deal with and has now increased their profit.
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