Lexus is the luxury vehicle division of Japanese automaker Toyota Motor Corporation. It was launched by Toyota in the fall of 1989. It was originated from a flagship of sedan project conde named F1, which began in 1983. The Lexus line represents the company’s realization of a dream to create a world-class luxury-car brand. It added car models like sedan, convertible, coupé and SUV. The groundwork for the Lexus line was laid in the mid-’80s, when the company began tapping U.S. focus groups in an attempt to define design concepts best suited for American consumers. Hundreds of prototypes were built and tested on Germany’s autobahn and on U.S. roads. In 2005, additional car model hybrid version of the RX crossover had debuted, and additional hybrid models joined the divisions line up.
The Lexus logo competes with other car logos in terms of its artistic features. The simplicity of Lexus logo can be interpreted as an italicized “L” enclosed in a round frame and usually comes with its brand name in all caps. This simple badge design made Lexus logo remarkable among other car logos. Its constant increase in sales proved the company logo to become known in a sea of famous car logos being established worldwide.
Lexus cars are now sold globally and have become Japan’s largest-selling make of premium cars. The Lexus marketed in over 70 countries and territories worldwide, and has ranked among the ten largest Japanese global brands in market value. Lexus is headquartered in Toyota City, Japan, with major operational centers in Brussels, Belgium, and Torrance, California, United States.
Lexus has earned a well-deserved reputation for turning out utterly refined luxury vehicles. The hallmarks of this brand are a quiet, well-crafted cabin, a plush ride and commendable performance from powerful, nearly silent engines. Lexus cars are ideal for drivers interested in vehicles that emphasize quality, dependability and comfort.
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