Mahindra & Mahindra Limited (M&M) is a part of the Mahindra Group that is capable of manufacturing and marketing utility vehicles and light commercial vehicles, including three-wheelers. Headquartered at Mahindra Towers in Mumbai, India, it is considered as the most reputed Indian company. It was founded in 1945 as a steel trading company.
The Mahindra logo can be viewed as simple similar to other car logos. However, behind it stands a significant philosophy of the company. Mahindra logo in its “M” identity represents three equal divisions pointing upwards resembling an apex on its tip. The 3 Mahindra divisions that were built by the company are: products, services, and possibilities which are not symbolically included in other car logos. Aside from these, they also follow three basic tenets—accepting no limits, thinking alternatively, and driving positive change in everything we do. These promises made the Mahindra logo known among other car logos. The Mahindra is a Hindu name means king or God or great Indra of the Earth.
Mahindra & Mahindra tractors are sold on six continents. It has also acquired plants on major countries like China, UK, and USA and built partnerships with other companies to widen its market.
Other of its global subsidiaries include Mahindra Europe Srl. Based in Italy, Mahindra USA Inc., Mahindra South Africa and Mahindra (China) Tractor Co. Ltd.
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