Mahindra & Mahindra Limited (M&M) is a part of the Mahindra Group, manufacturing and marketing utility vehicles and light commercial vehicles, including three-wheelers. Founded in 1945 as a steel trading company the Mahindra Group is now a large Indian conglomerate with operations in various sectors, namely, automotive, farm equipment, financial services, trade and logistics, automotive components, IT and infrastructure. It considered as one of the most reputed Indian industrial houses, Mahindra Group is a leader in utility vehicles and tractors, since its inception. The group has made a global presence in all continents. It is headquartered at Mahindra Towers in Mumbai, India.
The Mahindra logo can be viewed as simple similar to other car logos. However, behind it stands a significant philosophy of the company. Mahindra logo in its “M” identity represents three equal divisions pointing upwards resembling an apex on its tip. The 3 Mahindra divisions that were built by the company are: products, services, and possibilities which are not symbolically included in other car logos. Aside from these, they also follow three basic tenets—accepting no limits, thinking alternatively, and driving positive change in everything we do. These promises made the Mahindra logo known among other car logos. The Mahindra is a Hindu name means king or God or great Indra of the Earth.
Mahindra & Mahindra is a major automobile manufacturer of utility vehicles, passenger cars, pickups, commercial vehicles, and two wheelers. Its tractors are sold on six continents. It has acquired plants in China and the United Kingdom, and has three assembly plants in the USA. M&M has partnerships with international companies like Renault SA, France and International Truck and Engine Corporation, USA.
The M&M company has a global presence, and its products are exported to several countries. Its global subsidiaries include Mahindra Europe Srl. Based in Italy, Mahindra USA Inc., Mahindra South Africa and Mahindra (China) Tractor Co. Ltd.
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