Established in 1992, the Perusahaan Otomobil Kedua Sendirian Berhad or when translated in English: Second Automobile Manufacturer Private Limited is a Malaysian car manufacturing company which is more known as Perodua. It is the second largest automobile company in Malaysia next to Proton. Two years after its establishment was also its launching of their first car in which they called as the Perodua Kancil.
The stockholders of Produa was UMW Corporation Sdn Bhd, which holds the biggest share with 38% stake, Daihatsu Motor Co. Ltd. with 20%, MBM Resources Bhd with 20%, PNB Equity Resources Corporation Sdn Bhd with 10%, Mitsui & Co. Ltd with 7% and Daihatsu (Malaysia) Sdn Bhd with 5%).
The main productions of Perodua are mini cars and super minis, which are not produced by Proton. Therefore, this company was not competing with Proton because both sell different and distinctive kinds of cars. They were not the one who produces the in-house designs of the cars like engines and transmissions. Instead, they badge engineered from the existing Daihatsu designs.
Just like other companies which have their own car logos, Perodua also planned of having their own badge. Car logos are not just accessories in a car. Car logos hold an important role in every car company as it serves as a visual representation of the company itself. In the year 1997, the company held a Perodua logo competition. This is their way of finding a new corporate logo that will be launched together with their newly designed model which they named tentatively as the X555. Johnson Ng Weng Kuan who was an architecture student won the competition. Together with its launching of their Perodua Kembara, a 4×4 vehicle which was also the Malaysia’s first, they also launched their new Perodua logo on August 24, 1998.
The new Perodua logo contains an abstracted letter “P” and has two colors – green and red. It comes in an elliptical shape which makes it look more fluid and dynamic. The green color stands for social responsibility to the environment and the community. On the other hand, the red color stands for the workforce’s competence and resilience as they meet the challenges in achieving its goal toward globalization.
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