Founded by an automobile designer and builder Batista Pinin Farina in 1930 and firs named as Società anonima Carrozzeria Pinin Farina, Pininfarina is an automobile company which started on designing, crafting and constructing special car bodies with innovative styling and technical features for individual customers or in small productions.
This producer of car bodies had experienced hired by famous car manufacturing company like Ferrari, Maserati, Rolls-Royce, Cadillac, Jaguar, Volvo, Alfa Romeo, and Lancia. It had also designed trams in France, high-speed trains in Holland and trolleys in USA. Since then, this same company became known as a consultant in terms of industrial and interior designing.
In the present time, Pinifarina is involved in a big modernization project which develops new skills in pushing their company to be more competitive in the market. The company is currently extending its limitations from the traditional designs and manufacturing business to a more modernized, industrial and interior designing. Included in their goals is to be able to offer flexible services and be able to operate in every sector of the automotive industry.
Pinifarina also made a badge for itself, which is known as the Pininfarina logo. Like other car logos, Pininfarina logo also represents the car brands and the company which made their models. Car logos are visual representation of every car manufacturing company. And as little as it is, car logos also help in advertising every car brand. Thus, it helps in improving one brand’s popularity. Pininfarina logo was designed as a crowned small letter”f” with the company name below.
In addition to its modernization, Pininfarina could present two concepts, which are the Osee and the Start. Osee achieved several recognitions being the Best Concept according to the Editor’s Choice Awards.
Last September 2003, Pininfarina merged with Volvo Car Corporation owning the 60%. Their aim was to develop and manufacture Volvo’s next-generation convertible. Their new name was Pininfarina Sverige AB, and this company will be responsible for the project management, process engineering, prototyping and testing services.
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