Skoda was founded in 1895 by Vaclav Laurin and Vaclav Klement as a bicycle and then motorcycle maker. The first car was produced in 1905 and became a best-seller in Czechoslovakia, carrying the brand L & K which was named after its founders. The merger with Skoda Company in 1925 changed its name to Skoda.
Skoda enjoyed 40 years of monopoly the domestic market after WWII as Czech fell into Communist Party administration. It was also one of the few Eastern European car makers exporting cars to the West. It also faced difficulties and downfall.
Following the collapse of Berlin wall, Skoda was privatized and eventually sold to Volkswagen group in 1991. The German giant helped it revising the Favorit into Felica, then built a modern plant to assemble the new-generation Skodas developed fully under Volkswagen, i.e. Octavia, Fabia and Superb. These cars were engineered in Germany and built to its high-quality standards, while the low production cost in Czech enabled bargain pricing. In a few years time, Skoda was successfully turned into a credible brand in the Western European market.
The Skofa logo went into several evolutions like other car logos. These changes did not only show dynamism in Skoda logo but also for its cars that bear its badge. The black and green logo, which was used from 1994, gives the ŠKODA brand a greater degree of originality – black symbolizes the hundred-year tradition, green signalises environmental production. “The New Power of ŠKODA”, ŠKODA presented the key elements of its new corporate design. Whose distinguishing features are freshness and precision. The traditional winged arrow logo features a new spectrum of colors to look even more distinct and precise than ever before. The most important change affects the main part of Skoda logo, the winged arrow, which in the new design is much larger and more visible. The hue of the winged arrow has been changed from “natural green” to the new lush “ŠKODA Green.” The outer area is highlighted with a chrome look. With this modern design, Skoda logo proves its versatility for years unlike other car logos. It emerges and continues to compete with other known car logos.
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