Ssangyong is a South Korean automobile company founded as Hadonghwan Motor Company in 1954 and started by building jeeps for the US Army. It produced a variety of vehicles in 1976. After changing its name to the rather comical Dong-A Motor in 1977, it was taken over by Ssangyong Business Group in 1988 (year of the Dragon in Chinese’s calendar) and changed its name to SsangYong Motor.
In the early 1990s, Daimler-Benz (now DaimlerChrysler) made a capital investment in Ssangyong Motor to establish a calculated alliance and co-operate in technologies, management and distribution. The relationship embraced light commercial vehicles, diesel engines, luxury passenger cars and gasoline engines. This joining meant that for Ssangyong, its innovations and distribution channels grew. Ssangyong Motor had the technological competence to develop vehicles that employed advanced technologies.
In 1997, SsangYong Motor established its presence in three major sectors of the automobile market with its passenger cars, sport-utility vehicles, and recreational vehicles. Ssangyong was severely tested by the economic downturn that affected all Asian countries later that year, but during this period, Daewoo Motors bought a controlling stake in Ssangyong, selling it off again in 2000, when Ssangyong established itself as an independent automobile manufacturer again.
The company currently sells stunning vehicles. Like SUV, RV and making all efforts in marketing its leading 4×4 brand. The highly regarded Rexton and Actyon lead the charge; a sedan named Chairman and classy people mover called Stavic completes the list of its car models.
Ssangyong logo is simple and influential like other car logos. Ssangyong means twin dragons. The Ssangyong Logo is a stylized representation of two intertwined dragons rising to heaven. The production of top performance cars proves that Ssanyong logo never let’s its name down along with other car logos in the motor world. It continues to emerge and mark its brand not only in Asia but in a more global competition with other car logos.
Ssangyong is also popular in Australia and are sponsors of football league, carting, dirt bike world, boating competitions.
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