Vauxhall Motors is a British automotive company owned by General Motors (GM) and headquartered in Luton. Alex Wilson founded it in 1857 as a pump and marine engine manufacturer, then began manufacturing cars in 1903 and was acquired by GM in 1925. It has been the second-largest selling car brand in the UK for over two decades.
Since the 70s, many companies are models designed and built in partnership with Opel in Germany (Adam Opel GmbH, which is known as the car manufacturer Opel in Germany). Models like the Chevette, Cavalier and Carlton essentially improved versions of the Kadett, Ascona and Rekord. Viceroy is a simplified version of the new Opel Commodore imported from Germany. And that starts with “Opelisation” of Vauxhall. GM policy is that Vauxhall will be rebadged Opel, Rüsselsheim designed and developed with the help of a lot less of Luton.
Currently, Vauxhall is working on their ecoFLEX technology, which aims to make their vehicles more environmentally friendly. Vauxhall is also aiming to reduce emissions from their vehicles and to use more recycled materials during the manufacturing process.
Vauxhall car logo has a long history of origin like other car logos. From a reference, the griffin emblem, which is still in use, is derived from the coat of arms of Falkes de Breauté, a mercenary soldier who was granted the Manor of Luton for services to King John in the thirteenth century. The house he built, Fulk’s Hall, became known in time as Vauxhall. Like other car logos, Vauxhall Iron Works adopted this emblem to emphasize its links to the local area. Another is the shape of Vauxhaull logo that was used to be square, but it is now circular. The purpose of enabling it to fit in the same recess designed for the circular Opel emblem. Vauxhall car logos was redesigned and released nine times since the 1920s like other car logos did. Lastly, in proof to legacy of the company brought by its logo, Bill Parfitt, Chairman and Managing Director of GM UK, said, “While the new-look Griffin pays homage to our 100 year-plus manufacturing heritage in the UK, it also encapsulates Vauxhall’s fresh design philosophy, first showcased in the current Astra, and set to continue with Insignia.”
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