Chevrolet also known as Chevy is an American brand of the vehicle produced by General Motors (GM). Founded by Louis Chevrolet and ousted GM founder William C. Durant on November 3, 1911, General Motors acquired Chevrolet in 1918.
The Chevrolet brand quickly captured the imagination of the car loving community because of its trustworthiness and performance. Handling and fuel economy was also attractive factors of the brand. Today, they are one of the world leaders in automobiles, operating from global headquarters in Detroit, Michigan. The company has operations in 31 countries with China as its largest international market followed by the United States, Brazil, the U.K, Germany and Russia. Chevy car models include sedans, SUVs and Trucks.
Chevrolet logo design is simple yet elegant unlike other car logos. It was introduced by William Durant in 1913 and from then compels an everlasting impact on the human mind with its metallic colors. There had been a rumor as to where this logo originated. Some say that Louis outlined the logo being inspired by the Swiss Cross. Others say that Durant designed the logo followed by the inspiration from well-designed wallpaper in a French hotel.
The Chevrolet logo uses yellowish golden color for the illustration and black for the text inscribed. The consumption of these vibrant and bold colors stirs a feeling of excitement and adventure. Moreover, the yellow shade evokes innovation, sportsmanship and cheerfulness. However, the black shade reflects the strong and bold character of the logo. The name serifs are sparkling and bold, giving an outstanding blow to the company logo. The company logo is recognized everywhere among a vast sea of car logos because of its decent look. It is often regarded as the Chevy bow tie, though it does not appear like a bow tie. If analyzed, the bow is vertically mounded with the company name, offering a civilized look. These overflowing qualities of Chevrolet logo made it one of the most popular car logos in the motor industry.
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