Located in Auburn Hills, Michigan, USA Chrysler Group LLC is a multinational company that focuses in auto making. It was first named as the Chrysler Corporation in 1925. This company was founded by Walter Chrysler on June 6, 1925. It was founded due to the re-organization of the Maxwell Motor Company, and the name was changed to Chrysler Corporation.
Walter Chrysler was first hired at the Maxwell-Chalmers company to overhaul the company’s operations in early 1920’s. He first launched the Chrysler in January 1924 and luckily. It was well received by the people. The car was designed to be a six-cylinder automobile which provides the customers with advanced and high-quality car but was sold in a more affordable price than what is expected. The model launched included a carburetor air filter, high compression engine, full pressure lubrication, and an oil filter. These features were usually not included in other car models produced by other automobile companies.
Chrysler had lots of innovations until the present time. The first innovation they had done was the four-wheel hydraulic brakes which had a rubber engine mounts to reduce vibration. Chrysler had also developed a wheel with ridged rim, which keeps a deflated tire to fly off the wheel. This type of wheel was then adopted by other companies worldwide.
As the Chrysler Company continues to achieve its goal to become a successful automobile company, the management also thought of designing its own design of Chrysler logo which will serve as their trade mark. Car logos are an important part in every car manufacturing company because it serves as a visual representation of their models, their company and the people behind the management. Car logos are also q way of advertisement for the brand to be known to people. Just like other car logos, Chrysler logo was also made with intense planning and designing. Chrysler logo was made with elegance that represents the elegance of the cars produced by Chrysler.
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