Lancia car company logoLancia Automobiles S.p.A.  was founded November 29, 1906 in Turin by Vincenzo Lancia and his friend Claudio Fogolin. It is an Italian automobile manufacturer who became part of the Fiat Group in 1969.  The first car of the Lancia tipo “51” or 12 HP (later called Alfa) was made in 1907 and produced from 1908. This car had an engine with four small cylinders with a power of 58 hp.

The company has a long history of producing distinctive cars and also has a strong rally heritage. Lancia became famous for its automobile innovations. These include the 1913 Theta, which was the first production car in Europe to present a complete electrical system as standard equipment. It created a breakthrough with a monocone body type car – the Lambda that was produced from 1922 to 1931 also featured ‘Sliding Pillar “The independent front suspension that incorporated the spring and hydraulic damper into a single unit. 1948 saw the first gearbox 5 speeds to be mounted on a production car (Ardea Series 3). Lancia first features V6 engine production in the 1950 Aurelia, following previous experience of industry leading with V8 and V12 engine configurations. It was also the first company to produce a V4 engine. Furthermore, Lancia pioneered the use of independent suspension in production cars at a time when the axles were common practice for both front and rear axles of a car. They have also developed transmissions back, which were fixed on the Aurelia and Flaminia ranges.

Some modern Lancia are seen as presenting a more luxurious alternative to the models in the Fiat range upon which they are based.

The Lancia logo was simple like other car logos. It was originally designed by Count Carlo Biscaretti di Ruffia. The Lancia logo shows a lance and shield with flag that symbolizes honor and strength of its cars. Although it is simple, the cars bearing Lancia logo competes with other known car logos in the world.

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