Mclaren Automotive, commonly referred to as McLaren, is a British automotive manufacturer of high-performance vehicles. The company was established as McLaren Cars in 1989 as a producer of road cars based on Formula One technology. It works closely with McLaren Racing, the successful Formula One constructor, and is a spin-off of McLaren Group.
The Mclaren car logo believes in simplicity like other car logos in the automobile world. The description of Mclaren logo is represented by its company name “Mclaren” and a red speed-like design at the top of the last letter of the company name. As simple as it is, the Mclaren car logo can be noticed in a vast sea of other car logos. The legendary victories and presence in the field of motoring marked the company’s legacy along with other car logos.
Motor racing has always been the core business of McLaren. Bruce McLaren started racing as a driver and then simultaneously as a team owner in the mid-1960s. By the end of that decade, he planned to produce a mid-engine road car named M6 GT. Unfortunately, the project never materialized following his fatal accident in 1970. It was resurrected three decades later after a super car called F1 was realized in 1989. It became the fastest car in the world with overwhelming victories. However, its high price resulted to a shut down of production in 1996.
In 1999, McLaren was asked by its motor racing partner Mercedes-Benz to develop and build its SLR super car using its carbon-fiber experience. The result was successful, but it had faced several problems to survive until today.
Mclaren Automotive (previously called McLaren Cars) has a modern headquarters / R&D / production facility at Woking of Surrey that many British sports car specialists would be jealous. However, since its foundation in 1989, it produced only two models – McLaren F1 and Mercedes SLR.
With its expertise in carbon-fiber construction and other racing chassis technologies, McLaren has the very best potential to develop itself into a formidable rival to Ferrari, just like what its Formula One team has been doing for years. It just takes a good management to realize that.
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