Volvo was founded in the 1920s by Swedish entrepreneurs Assar Babrielsson and Gustaf Larsson. The company released its first model, the Volvo OV 4, in April 1927.
Volvo produces models ranging from SUVs, station wagons (estates), and sedans (saloons), to compact executive sedans and coupes. With approximately 2,300 local dealers from around 100 national sales companies worldwide, the US is Volvo Cars’ largest market, followed by Sweden, the United Kingdom, China and Germany. In 2010, Volvo recorded global sales of 373,525 cars, an increase of 11.2% compared to 2009. Currently, the company is enjoying success with vehicles such as the C30 Coupe, the S60 saloon and the V50 estate.
Volvo logo has a long story of symbolism like other car logos. The Volvo logo was placed on an attractive blue panel, along with a diagonal attachment bar. The company name in an Egyptienne font was displayed along with other elements and stood in white, gold-framed letters. The Volvo car logos also featured a symbol; a ring with an arrow pointing to offset to the top right- a unique feature among other car logos. This is one of Man’s oldest ideograms, which in the Roman Empire was used to signify the planet, Mars. In Sweden, this symbol has been used from time immemorial to signify iron processing, and when Volvo was founded Swedish iron was widely regarded as far superior to that produced by other countries – it radiated strength and dependability. Volvo logo accompanied with its high-performance vehicles beats the other car logos.
Volvo is known for its high safety standards. Owners are often proud of achieving high mileage; one well-documented 1966 Volvo P1800 has been driven over 2.8 million miles, a Guinness World Record for most miles driven by a single owner in a non-commercial vehicle. According to some figures, the average age of a Volvo being discarded is 19.8 years, second only to Mercedes.
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